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Although this season of Roots is coming to a close, the story of 1349 doesn’t end here. In episode 3, we are looking to the future.
Raising ‘Em Right
In 2021, 1349 Food and Fiber set out on a new venture, founding Raising ‘Em Right Ranch to Table Beef. The intent is to create the full beef production cycle internally. Raising ‘Em Right (RER) livestock is born, raised, and fed on the ranch. In addition to their consistent diet of grass, the livestock eat a feed mixture of corn, hay, and cotton seed grown on 1349. This balanced diet removes any need for added hormones, rendering meat that is healthy for consumers and regenerative for the land. All of RER’s processing is done at a local, USDA approved processing facility. The cuts of meat are all sold online and out of the storefront in Beeville, Texas. This internal production cuts out any third-parties in the typical beef industry and instead sends the product directly consumers.
Raising ‘Em Right provides high quality meat for all of its customers, but it also brings diversity to the business. As we learn what the future of 1349 will bring, this kind of business expansion plays a key role. Food sourcing and and labelling awareness is on the rise and Raising ‘Em Right is keeping up with the times.
Joining us to talk about Raising ‘Em Right and the future of 1349 Food and Fiber is Rosalie Bonner. Rosalie is one of James Riggle’s granddaughters and curates all thing media and PR for RER. Although she is one of the pioneers of RER, Rosalie has not always been involved in the family business. She grew up in San Antonio, Texas, and later moved to New York City to work as an Account Director for advertising agency Droga5. When COVID-19 hit the United States in early 2020, Rosalie moved from New York back to her family’s land in Beeville. Although she moved back to New York in January, her work in the creation and execution of RER has been vital. Rosalie also provides a different perspective on the farm and ranch as a whole, bringing the bigger picture in.
Tune in for this season’s final episode, Horizons, at AGCJ336 or wherever you get your podcasts.